Project Project Wishbone Bicycle

A minimalist photo shoot promoting the Wishbone Bicycle was done in black and white to emphasize the simplicity and elegance of the product. The photos were taken on a neutral background to focus attention on the bicycles themselves. To achieve minimalism and purity, the photos were taken in natural light, allowing delicate shades of gray and white to be captured. Additionally, we positioned the bikes at different angles to showcase their functionality and design. All of this allowed for the creation of a minimalist yet elegant advertising campaign for the Wishbone Bicycle brand.